Mercadona: Juan Roig ’ s legacy, around which the Spanish retail sector revolves

Mercadona is the retail chain around which the Spanish retail sector revolves, and on which all eyes in the industry and the retail sector in our country are focused. Under a highly personalised management style, we analyse the key features of the Mercadona model.

Mercadona: Juan Roig ’ s legacy, around which the Spanish retail sector revolves
Javier Rodríguez · Updated

In this report

  1. IMPECCABLE FIGURES
  2. A SHOWCASE FOR ITS COMPETITORS
  3. SPAIN’S LEADING RETAILER BY TURNOVER AND FLOOR SPACE
  4. THE POWER OF ITS OWN-BRAND PRODUCTS
  5. THE ORIGINS OF MERCADONA
  6. EXPANSION INTO PORTUGAL
  7. THE REORGANISATION OF THE FISH COUNTER AND THE ‘READY TO EAT’ SECTION
  8. MODEL, MODEL, MODEL

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