Alimarket Marca Privada: strategic insight on private label

Latest · Nov 4

Alimarket Marca Privada, a new magazine designed to build a bridge between Europe and Latin America

FMCG Industry

Mexico

The rise of private labels opens up a market of 130 M consumers

Mexico is traditionally a brand-oriented country. Although private labels are gradually gaining ground, this is almost exclusively due to price. They have not yet overcome the barrier of consumer trust, nor have they largely moved into the premium segment. However, the strong growth of hard discount retailers, spearheaded by Tiendas 3B, is driving other retailers to commit firmly to this type of format and to start viewing it as a key factor in building customer loyalty and differentiating themselves.

In this report

Guilherme Loureiro

"European manufacturers can be excellent suppliers to a rapidly developing private-label market"

Carlos Ernesto Teissier

Cultural adaptability in business: One of the most desirable attributes in a 21st-century executive

Privel Congress Reports · 2nd edition

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II Privel Private Label Congress by Alimarket

Private label in…

Household Care & Cleaning

Laundry Care

Private Label Drives International Expansion and the Formation of Major Groups

Edible Oils

The big players are championing private label

FMCG Industry

Italy

Private Label Is Reshaping the Retail Landscape

The rise of private label in Italy in recent years has gone hand in hand with the expansion of discount retailers, where these brands account for more than 65% of business. However, traditional formats still have considerable room to grow their own-label ranges. They will succeed if they consolidate the shift from a mere pricing tool to a genuine asset and a distinctive part of the retailer’s identity. This creates opportunities for both domestic and international suppliers. Traditionally, Italy has not been an easy market for foreign suppliers. Italians are very Italian, but the door is increasingly open to new propositions.

In this report