Persán: The Art of Anticipating Consumer Needs

Based in Seville, in Andalusia (Spain), Persán has become one of the leading players in the European home care sector and is now setting its sights on the Americas. Its business has taken a significant leap forward in both quality and scale following the acquisition of Mibelle and is on track to achieve a turnover of €2,000 million. This is the story of Persán.

Persán: The Art of Anticipating Consumer Needs
Javier Rodríguez · Updated

In this report

  1. FROM SOLID ROOTS IN SEVILLE...
  2. ...TO INTERNATIONALISATION AS A KEY DRIVER OF EXPANSION
  3. A PERSÁN 2.0 MERGED WITH MIBELLE TO REACH €2,000 MILLION

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