Private Label strengthens its structural position in Colombia, now accounting for 44.3% of sales across supermarket chains and discount retailers.

Private-label products are gaining a stronger foothold in Colombia and now account for 44.3 % of sales in retail chains and discount stores

Full text

Private Label strengthens its structural position in Colombia, now accounting for 44.3% of sales across supermarket chains and discount retailers.
La marca de distribuidor vive un momento de expansión sin precedentes en Colombia. Según datos de NielsenIQ, la MDD representa ya el 44,3% de las ventas ...

This content is exclusive to subscribers

Get full access to all of Marca Privada’s strategic information.

  • In-depth market reports and analysis
  • Access to every issue of the magazine
  • Alerts and exclusive content by sector