Laundry Care

Private Label Drives International Expansion and the Formation of Major Groups

The Spanish market for laundry care products is characterised by the deeply entrenched presence of several multinationals on the shelves of large retail chains. In this comprehensive report, we analyse the sector, the most significant recent developments and reveal who the leading private-label manufacturers are. Furthermore, “El Detective del Lineal” breaks down the product ranges of the main retailers and their suppliers. Finally, “La Clave de Algori” reveals some very interesting data about the category.

Laundry Care
Raquel Goig / Javier Rodríguez · Updated

In this report

  1. SPANISH MANUFACTURERS
  2. PRIVATE LABEL IS GROWING FASTER THAN THE MARKET
  3. MAJOR HOME CARE GROUPS
  4. ACQUISITIVE GROWTH AND INTERNATIONAL EXPANSION
  5. CONSUMERS REWARD LOCAL BRANDS
  6. SAVINGS AND SUSTAINABILITY
  7. FRAGRANCE TAKES CENTRE STAGE IN FABRIC SOFTENERS
  8. THE ROAD TO EUROPE AND LATIN AMERICA GAINS MOMENTUM

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