Part of Mexico

"European manufacturers can be excellent suppliers to a rapidly developing private-label market"

Guilherme Loureiro held senior management positions at Unilever for almost ten years. Subsequently, his career has been linked to the retail giant Walmart, where he served as CEO for Canada, Central America, Chile and Mexico and, in his final role, as chairman of the board of directors of the subsidiary Walmex. Passion, energy, purpose and curiosity formed an equation whose result was the Gui factor, the name given to his leadership style at Walmart. This hallmark is captured in his book *Reinventing the Leader: How to Change Yourself to Change Your Company*. In this interview – which, thanks to ‘Gui’s’ own personality, turned into a warm and engaging conversation – the now-mentor talks to us about Mexico, the evolution and opportunities opening up for private label products, and even dynamic pricing.