Part of Persán: The Art of Anticipating Consumer Needs

Antonio Somé, CEO of Persán:“At our group, innovation is what connects manufacturer brands and private labels”

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Antonio Somé, CEO of Persán:“At our group, innovation is what connects manufacturer brands and private labels”
In this interview, Antonio Somé, CEO of Persán, discusses the group’s development, its plans, the merger with Mibelle and the role of private label products in the company’s business.

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