Part of Italy

"Private label is a tool for convenience, customer loyalty and differentiation. And its role will only grow"

Since May, Maniele Tasca has been president of ADM (Associazione Distribuzione Moderna), the organisation representing the modern retail sector in its dealings with the industrial and agricultural production sectors, with the aim of continuously improving the supply chain. Tasca is also managing director of the Selex Group and president of ESD Italia. In this interview, he reflects on the evolution of private-label products in Italy.

"Private label is a tool for convenience, customer loyalty and differentiation. And its role will only grow"
Maniele Tasca
In this interview, Maniele Tasca, president of ADM (Associazione Distribuzione Moderna), reflects on the evolution and future of private-label products in Italy.

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