José Antonio Latre (Zelnova Zeltia): "The customer can fill its entire basket with private-label products only"

Gema Villegas 4 November 2026

The Senior Advisor and Board Member of AECOC and of Zelnova Zeltia has outlined the evolution of this type of products over the last 26 years at the Second Privel Private Label Congress by Alimarket.

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