Nicolás Braun (La Anónima): “We see opportunities for the development of private label products in the perfumery, cleaning and beverage sectors”

With a history stretching back almost 120 years, the Argentine supermarket chain ‘ La Anónima ’ is currently the fourth-largest chain in terms of turnover and has a strong presence in the interior of a country with a population of 46 million. Its managing director, Nicolás Braun, shared with attendees at the 2nd Privel Private Label Congress by Alimarket the key features of its current business model, the major milestones in its history and its outlook for the future, as well as the key factors it seeks and values when entering into supply agreements with its suppliers.