Roundtable Discussion on Private Label in Italy: “Your private label is the identity of your brand, and if you can establish it in the eyes of consumers, you'll build customer loyalty”

Pablo Martínez
Roundtable Discussion on Private Label in Italy: “Your private label is the identity of your brand, and if you can establish it in the eyes of consumers, you'll build customer loyalty”
The first day of the II Privel Private Label Congress by Alimarket concluded with a panel discussion moderated by Letizia Berciotti (Director of Operations at GDO News), featuring Roberto Romboll (Private Label Manager at DIT – Distribuzione Italiana), Danilo Ronsivalle (Purchasing Director at ARD Discount – Ergon S.p.A.), and Marco Sgaramella (Purchasing Director at Apulia Distribuzione). The discussion focused on the current state of private label in Italy.

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