Laureano Turienzo: "The future lies in fewer but more personalised references"

Mónica García 5 November 2026

Laureano Turienzo, President of Asociación Española del Retail (AER) and Círculo Iberoamericano del Retail, closed the Second Privel Private Label Congress by Alimarket. His presentation analyzed the key global trends that are redefining the supermarket sector and which will shape its future development.

This content is exclusive to subscribers

Get full access to all of Marca Privada’s strategic information.

In-depth market reports and analysis
Access to every issue of the magazine
Alerts and exclusive content by sector

Full text

This content is exclusive to subscribers

Related content

Juan Carlos Martínez Lázaro (IE Business School):“Investment in AI and higher private consumption are driving the economy”

José Antonio Latre (Zelnova Zeltia): "The customer can fill its entire basket with private-label products only"

Alberto Moriana (InRetail): “Spain” brand is very strong in the Latin American market"

Nuno Brito (Daymon): "Private label is no longer an option, but a prerequisite for competing"

Javier Rodríguez (Alimarket): “Spain leads in private-label penetration among the major countries in the consumer goods sector”

Diego Chorny (Shopadvizor): "Engaging consumer effectively is essential for product recommendation"