Andrés Escobar (Tiendas Ísimo): “Ísimo’s new own-brand products compete head-to-head with those of multinationals”

The managing director of the Colombian discount retailer Tiendas Ísimo, Andrés Escobar Uribe, highlighted in his presentation the significant opportunity for the development of private labels across Latin America and, specifically, in Colombia, which opens up a business avenue for Spanish manufacturers. More specifically, he pointed out that the hard discount model is the one of choice in Colombia, accounting for 25,4% of the country’s total retail market.