More than a pack: How Branding and Packaging Drive Choice and Trust

An in-depth analysis by Daymon International of how packaging is key when it comes to displaying your product on the shelves. There are many brands and attractive packaging designs. Some work and others do not. All of them are the result of branding and design decisions.

More than a pack: How Branding and Packaging Drive Choice and Trust
Daymon International · Updated

In this report

  1. A needed change in mentality over price
  2. Put people at the centre
  3. Stop treating packaging as a cost
  4. Define the process before designing
  5. Choose expertise, not just execution
  6. Win beyond the shelf
  7. Packaging is a system: package structure + brand expression + experience
  8. More than a pack

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